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| I see you. |
If you thought Creedence Clearwater Revival’s “Susie Q” was an original, but never felt 100% sure about that, raise your hand.
The Hit
There’s definitely something sexy about it. The trance-like groove of the guitar figure, the blues-inspired lyric that borders on romantic mantra, the steady (unflagging) rhythm: put it all together and you get something damn close to a metaphor in musical form.
To stick with a persistent theme in this series’ early chapters, Dale Hawkins’ label (Checker Records) totally slept on his “Susie Q,” sitting on it for months before they released. Somewhere in the middle of stewing in his frustrations, Hawkins complained about it to a friendly DJ from Shreveport, Louisiana. The DJ rose to the occasion with a passive-aggressive masterpiece:
“Hawkins credits Shreveport disc-jockey Chuck Dunaway with helping Chess see the light. ‘I had sat there for three months waiting for 'em to put it out and [Dunaway] said, “Dale, let's just send it up to [Jerry] Wexler.” We sent a copy up to Atlantic and a few days later Jerry called and said, “I love it. I'll take it.” Then I explained to him, “Mr Wexler, Mr. Chess has got the thing and he hasn't released it. I had signed the papers with him.” He said, “What? You call him and tell him that he should either sh** or get off the pot.” “You want me to say it just like that?” He said, “That's all you got to say.” I called Mr. Chess and told him that. There was a little pause--and to hear Leonard pause during a conversation was something to talk about--and he said, “I'll call you back tomorrow.” Three days later, it was on the street. That's how fast it worked.’”
To their credit, Chess kept Hawkins’ single aloft once it took off by way of a “rolling marketing” strategy that involved pushing it in one market, and then moving on to the next one before that first market dried all the way up. While that stroke of genius didn’t come all the way off (Philistines), “Susie-Q” never became a monster hit. It topped the R&B charts – something that’s relevant to the larger story – but never went higher than No. 11 on the Pop charts and it didn’t stay long. And yet, it lingered in the musical culture for a couple decades...not unlike Dale Hawkins.
The Hit
There’s definitely something sexy about it. The trance-like groove of the guitar figure, the blues-inspired lyric that borders on romantic mantra, the steady (unflagging) rhythm: put it all together and you get something damn close to a metaphor in musical form.
To stick with a persistent theme in this series’ early chapters, Dale Hawkins’ label (Checker Records) totally slept on his “Susie Q,” sitting on it for months before they released. Somewhere in the middle of stewing in his frustrations, Hawkins complained about it to a friendly DJ from Shreveport, Louisiana. The DJ rose to the occasion with a passive-aggressive masterpiece:
“Hawkins credits Shreveport disc-jockey Chuck Dunaway with helping Chess see the light. ‘I had sat there for three months waiting for 'em to put it out and [Dunaway] said, “Dale, let's just send it up to [Jerry] Wexler.” We sent a copy up to Atlantic and a few days later Jerry called and said, “I love it. I'll take it.” Then I explained to him, “Mr Wexler, Mr. Chess has got the thing and he hasn't released it. I had signed the papers with him.” He said, “What? You call him and tell him that he should either sh** or get off the pot.” “You want me to say it just like that?” He said, “That's all you got to say.” I called Mr. Chess and told him that. There was a little pause--and to hear Leonard pause during a conversation was something to talk about--and he said, “I'll call you back tomorrow.” Three days later, it was on the street. That's how fast it worked.’”
To their credit, Chess kept Hawkins’ single aloft once it took off by way of a “rolling marketing” strategy that involved pushing it in one market, and then moving on to the next one before that first market dried all the way up. While that stroke of genius didn’t come all the way off (Philistines), “Susie-Q” never became a monster hit. It topped the R&B charts – something that’s relevant to the larger story – but never went higher than No. 11 on the Pop charts and it didn’t stay long. And yet, it lingered in the musical culture for a couple decades...not unlike Dale Hawkins.
